PEP BOYS
A fun and easy way for car owners to get resources, save money, and connect with friends.
Campaign:
Create buzz for PepBoys.
Target the DIY (do it yourself) & the DIFM (do it for me).
Key Features:
Live - watch your car get fixed in real time. Earn PepBoys rewards.
GloveBox - stay up on the maintenance of your car.
#PepBoys - search library of instructional videos, or hashtag PepBoys via Twitter or Facebook for immediate video assistance.
Rewards - Earn discounts & coupons for completing various tasks.
Marketing Touchpoints /Campaign Extensions:
Blow up social media, travel sites, and car sites.
Social Media Extensions:
Leverage the power of Social Media by encouraging users to share, tweet, GEO tag, like, follow, and blog for reward points.
